a featured event at
November 18 - 19, 2009 • San Jose McEnery Convention Center • San Jose • CA
Got video but aren't sure how to publish it? ... syndicate it? ... monetize it?
The conference you've been waiting for is here!
 

Wednesday, November 18, 2009

9:00 a.m. - 10:00 a.m.
Streaming Media West Keynote (open to all Online Video Platform Summit attendees)
Marc Whitten, GM, Xbox LIVE
10:30 a.m. - 11:30 a.m.
Defining Online Video Platforms
Moderator: Eric Schumacher-Rasmussen, VP & Editor-in-Chief, Streaming Media, USA
Alex Castro, CEO, Delve Networks
Kristopher Drey, Founder, VidCompare.com
Bismarck Lepe, Co-founder, President of Products, Ooyala
Ron Yekutiel, Chairman, CEO, Kaltura

There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with so many choices, it can be confusing to decide what services are right for your online video initiatives. This "lay of the land" session will set the stage for the rest of the summit, and panelists will highlight the specific value associated with the capabilities of online video platforms to provide attendees with a working knowledge to better publish, distribute, and monetize online video content.

11:30 a.m. - 12:30 p.m.
Online Video Platform Showcase - Day 1
Ron Yekutiel, Chairman, CEO, Kaltura
Daniel Graf, CEO, Co-Founder, Kyte
Dan Charleston, Senior Vice President Business Development, VMIX
Alex Castro, CEO, Delve Networks

Come see the platforms from Kaltura, Kyte, VMIX, and Delve Networks in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

12:30 p.m. - 1:45 p.m.
Sponsored By
Kaltura
Lunch Break
Haim Goldenberg, Mentalist, Kaltura

Sponsored Boxed Lunch (In the Exhibit Hall)

The Magic of Open Source Video!  Enjoy your complimentary lunch while Supernatural Entertainer, Haim Goldenberg, blows your mind with his video magic.  Sponsored by Kaltura, the world’s first open source online video platform.

1:45 p.m. - 2:45 p.m.
KEYNOTE - Setting the Stage for 2010 and the Future of Online Video
Jeremy Allaire, Chairman and CEO, Brightcove
3:00 p.m. - 3:45 p.m.
Measuring Success
Moderator: Jan Ozer, Principal, Streaming Learning Center
Michael Newman, VP/GM, Video Content Management, Polycom
Brian Shin, Founder & CEO, Visible Measures
Ben Weinberger, CEO & Co-Founder, Digitalsmiths
Brett Wilson, CEO, TubeMogul
Ron Berryman, CEO, Canvas Technology

Without solid, performance-based metrics, there's no way to measure the success and ROI of your video content. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Panelists in this session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.

4:15 p.m. - 5:15 p.m.
Best Practices Round Table: Online Video Publishing Strategies and Tools
Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University
Matt DeLoca, SVP Sales and Marketing, KIT digital
Wayne Kao, VP Product Engineering, VMIX
Ken Kaplan, Broadcast and New Media Manager, Intel Global Communications Group
Linda Crowe, Group Manager, Media Strategy & Production, Sun Microsystems

The opportunities have never been greater for businesses to promote their brands, products, and services with compelling online video content. The barriers to creating and distributing professional-quality video have been eroded with the development of affordable content creation tools and the solutions available from online video platforms. Still, if video is not one of your core competencies, it can become a costly and time-consuming effort. This session brings together leading industry professionals to discuss and demonstrate cost-effective tools, techniques, and best practices for online video publishing.

Thursday, November 19, 2009

9:00 a.m. - 10:00 a.m.
Streaming Media West Keynote (open to all Online Video Platform Summit attendees)
Emil Rensing, Chief Digital Officer, EPIX
10:30 a.m. - 11:15 a.m.
Optimizing Video Search and Discoverability
Dr. Pete Kocks, President, Truveo
Mark Robertson, Founder, ReelSEO.com
Lou Schwartz, Chairman and CEO, Multicast Media Technologies, Inc.
Tom Wilde, CEO, Ramp

Video discovery via search has seen rapid growth over the past few years with the explosive increase in the online video market. But it's not enough to achieve a high Google ranking; making video more discoverable through video search engine optimization (SEO) is key for businesses to maximize visibility, drive traffic to their sites, and reach a targeted audience. Panelists in this session will discuss the importance of increasing user engagement with video SEO-using keywords, metadata, relevant content, media RSS, and video syndication-and social media marketing through demonstration of use-case scenarios.

11:30 a.m. - 12:30 p.m.
Online Video Platform Showcase - Day 2
Lou Schwartz, Chairman and CEO, Multicast Media Technologies, Inc.
Jay Pritchard, CTO, Datpresenter
David Dudas, VP, Video Solutions, Sorenson Media
Bismarck Lepe, Co-founder, President of Products, Ooyala

Come see the platforms from Multicast, Datpresenter, Sorenson 360, and Ooyala in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

2:00 p.m. - 3:00 p.m.
Redefining Monetization
Moderator: Larry Kless, Founder, President, OnlineVideoPublishing.com
Peter Csathy, President & CEO, Sorenson Media
Teg Grenager, Co-Founder, VP, Product, Adap.tv
Kevin Nalty, Blogger, WillVideoForFood.com, and Consultant, Nalts Consulting
Benjamin Wayne, CEO, Fliqz

Different organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.

3:30 p.m. - 4:30 p.m.
Building Value With Real Interactivity
Alex Blum, COO, KIT digital
Scott Broomfield, Co-Founder and CEO, Veeple
Michael Dale, Executive VP, Media & Entertainment, Crunchyroll/Ellation
Max Haot, Co-Founder, CEO, Livestream

Video is more than just a one-way communication medium. At its best, it actively engages viewers in a lean-forward experience by allowing them to interact with the content in a unique way, including the ability to comment, rate, and share it across social networks; explore clickable objects within the video player; and even remix their own video responses using webcams or mobile devices. Live video streaming can offer even more functionality and an even higher level of interaction through real-time chat, live comment streams, and status updates. Our speakers will show examples of what you can do to make your video more of a targeted and personalized experience and discuss why you should make the effort.

Diamond
 
Platinum Sponsors
Kaltura
 
Gold Sponsors
 
Official PR Agency
 
Media Sponsors
ReelSEO
 
Produced By
StreamingMedia.com
 
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