a featured event at
November 2 - 3, 2010 • Hyatt Regency Century Plaza • Los Angeles • CA
Got video but aren't sure how to publish it? ... syndicate it? ... monetize it?
The conference you've been waiting for is here!
 

Tuesday, November 2, 2010

8:00 a.m. - 9:00 a.m.
Continental Breakfast
9:00 a.m. - 10:00 a.m.
KEYNOTE
Rishi Chandra, Product Lead, Google TV

Rishi Chandra is in the lucky position of following his passion for watching lots of television by leading product efforts on the Google TV platform.  He joined Google in 2006 as product manager for Google Apps, Google’s online suite of communication and collaboration tools for businesses and schools. During a 3-year period, he helped build the product into one of the most important strategic initiatives for our growing enterprise business. Prior to joining Google, Chandraworked as a consultant at the strategy consulting firm Bain & Co.  Chandra holds degrees in computer science and business administration from the University of California–Berkeley, as well as an M.B.A. with an emphasis in entrepreneurship and technology from Stanford University.

10:00 a.m. - 10:30 a.m.
Coffee Break in the Exhibit Hall
10:30 a.m. - 11:30 a.m.
How to Choose the Right Online Video Platform for Your Business
Moderator: Kristopher Drey, Founder, VidCompare.com
Austin Brooks, Independent Magician, Austin Brooks Magic
Sam Gustman, CTO, Shoah Foundation Institute, University of Southern California
Peter Himmelman, Independent Singer/Songwriter, Host of Peter Himmelman’s Furious World
Curt Van Inwegen, VP Client Services, LEVEL, a Rosetta Company

The online video platform market has exploded in the last year, with dozens of vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, so how do you determine which OVP is the best fit for your business? Hear a panel of online video platform users talk about their decision-making process and the features they looked for to help them advance their goals.

11:45 a.m. - 12:45 p.m.
Online Video Platform Showcase
Ron Yekutiel, Chairman, CEO, Kaltura
Kevin Yahl, President, ClickStreamTV
AJ McGowan, CTO, Unicorn Media
Edgardo Nazario, VP of Products for Video Platform Solutions, Limelight Networks

Come see the platforms from Kaltura, Clickstream, Unicorn Media, and Limelight Networks, and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

12:45 p.m. - 1:45 p.m.
Sponsored By

Keynote Luncheon
John Griffin, Senior Director, Online Services and Gaming, Dolby Labs
1:45 p.m. - 2:30 p.m.
But What About the Content? Curation, Aggregation, and Creation
Moderator: Paolo Tosolini, Director of Digital and Emerging Media, Run Studios
Bruce Alfred, Web Video Consultant, Cobblestone Films
Eric Larnard, Global Head, Multimedia Communications for Financial Markets, Thomson Reuters
Steve Rosenbaum, CEO, Magnify.net
Joseph Rueter, Co-Founder, Curation Station

Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.  This session will examine the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.

2:45 p.m. - 3:30 p.m.
If You Publish It, Will They Come?
Moderator: Mark Robertson, Founder, ReelSEO.com
Frank Sinton, CEO, MeFeedia
Mike Sommers, EVP of Products, KickApps
Patrick Starzan, VP, Marketing and Distribution, Funny or Die
Adam Singolda, CEO and Founder, Taboola

You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization and metadata to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. This session examines the art and science of getting your videos seen.

3:30 p.m. - 4:00 p.m.
Coffee Break in the Exhibit Hall
4:00 p.m. - 5:00 p.m.
New Strategies for Marketing and Ecommerce
Moderator: Justin Foster, Founder, Video Commerce Consortium
Scott Anderson, Director E-Commerce, Vitamin Shoppe
Jimmy Healey, Senior Manager Social Media, OnlineShoes.com
Laurie Me'chelle Williams, Sr. Manager, Website Operations, Zappos.com
Jordan Blum, CEO, BeautyChoice.com

Studies show that video is more effective than any other medium for building brand recognition and generating sales.  But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value.  Our panelists offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates.

5:00 p.m. - 6:00 p.m.
Networking Reception in the Exhibit Hall

Enjoy drinks and hors d’oeuvres while visiting with exhibitors, sponsors, speakers, and other conference attendees.

7:00 p.m. - 8:30 p.m.
Readers’ Choice Awards Reception

Join Streaming Media magazine for drinks, hors d’oeuvres, and live music as it celebrates the winners of the 4th annual Readers’ Choice Awards.

Wednesday, November 3, 2010

8:00 a.m. - 9:00 a.m.
Continental Breakfast
9:00 a.m. - 10:00 a.m.
KEYNOTE
Jennifer Taylor, Senior Director, Adobe

Jennifer Taylor is the senior director of product management for Rich Media Solutions at Adobe.  In this role, her primary responsibility is to work closely with customers who create, protect and distribute content based on Adobe Flash technology to the web, the desktop and mobile device to convey their needs into product requirements.  Taylor joined Adobe in 2005 as part of the Macromedia acquisition.  At Macromedia, Taylor was the product manager for Dreamweaver, the popular graphical web development tool, and she worked on HomeSite, focusing on the application development community and new product strategy.

10:00 a.m. - 10:30 a.m.
Coffee Break in the Exhibit Hall
10:30 a.m. - 11:30 a.m.
KEYNOTE: The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation
Jeremy Allaire, Chairman and CEO, Brightcove

Brightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented landscape for online video publishing and the strategies organizations need to have in place to achieve success with their video initiatives in the year ahead.  Jeremy will also explore the changing face of video and content monetization, as more and more publishers look to expand their video initiatives to all three screens.

11:45 a.m. - 12:45 p.m.
Online Video Platform Showcase
Steven Burzynski, STREAMOTOR by IMAVEX
Mike Sommers, EVP of Products, KickApps

Come see the platforms from Streamotor and KickApps in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

12:45 p.m. - 1:45 p.m.
Lunch Break
1:45 p.m. - 2:45 p.m.
Delivering Content to Mobile Devices
Moderator: Troy Dreier, Senior Associate Editor, StreamingMedia.com and OnlineVideo.net
Rajiv Teneja, VP of Technology, Ustream
Gannon Hall, SVP, Global Marketing, KIT Digital
David Dudas, VP, Video Solutions, Sorenson Media
Jeff Malkin, President, Encoding.com

With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session will help you understand why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online video platforms can help you publish once and deliver everywhere.

2:45 p.m. - 3:15 p.m.
Coffee Break in the Exhibit Hall
3:15 p.m. - 4:15 p.m.
Online Video by the Numbers: Analytics, Reporting, and Metrics
Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University
Brett Wilson, CEO, TubeMogul
Bismarck Lepe, Co-founder, President of Products, Ooyala
AJ McGowan, CTO, Unicorn Media
Dan Berra, Vice President of Business Intelligence, Unicast
Dan Piech, Product Manager, comScore

Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative.  This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.

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