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November 2 - 3, 2010 • Hyatt Regency Century Plaza • Los Angeles • CA
Got video but aren't sure how to publish it? ... syndicate it? ... monetize it?
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Dan Berra
Vice President of Business Intelligence
Unicast

Dan Berra leads Unicast’s Business Intelligence division focused on providing robust research, reporting and in-depth analysis of all Unicast-generated advertising campaigns. Under his leadership, clients gain greater insight into campaign results and the effectiveness of rich media and web video against other forms of online advertising As a respected industry veteran, Berra brings more than 12 years of experience spanning financial and marketing analysis at Dell Corporation and T3 (The Think Tank). Most recently, Berra served as the Vice President of the Customer Insight Group at T3, where he built media and search analytics teams from the ground up and created data integration process and databases tying together ad server data, web analytics and client-side data into one interface. Previous to T3 Berra served as transactional marketing manager, at Dell Corp, where he headed the development of segment-level online metrics, created forecasting models and managed transactional marketing. Expertise: • Media and Web Analytics and Measurement • Rich Media and Online Video • Next Generation Web • Online Media Planning and Buying • ROI • Online Advertising • Third Party Ad Serving

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